The most popular health and fitness products bought online in the USA include a mix of wearables, home gym equipment, supplements, and recovery tools. Here’s a breakdown of the top-selling categories and products in 2024:

🏆 Top-Selling Health & Fitness Products Online

1. Fitness Trackers & Smartwatches

  • Apple Watch Series 9 / Ultra 2 (Best for iPhone users, advanced health metrics)
  • Fitbit Charge 6 / Sense 2 (Great for sleep & heart rate tracking)
  • Garmin Forerunner / Venu 3 (Best for runners & athletes)
  • Whoop Strap 4.0 (Subscription-based recovery tracking)

2. Home Workout Equipment

  • Peloton Bike / Bike+ (Premium interactive cycling)
  • Tonal / Mirror (Smart strength training systems)
  • Bowflex / NordicTrack (Adjustable dumbbells, treadmills)
  • Resistance Bands (Therabody, Fit Simplify – affordable & versatile)

3. Supplements & Nutrition

  • Protein Powder (Orgain, Optimum Nutrition, Ghost)
  • Pre-Workout (C4, Alani Nu, Legion)
  • Multivitamins & Omega-3s (Ritual, Nature Made)
  • Weight Loss Aids (Ozempic alternatives like Berberine, Semaglutide where prescribed)

4. Recovery & Wellness Tech

  • Theragun / Hyperice Massage Guns (Muscle recovery)
  • Foam Rollers & Percussion Devices (TriggerPoint, Roll Recovery)
  • Red Light Therapy Panels (Hooga, Mito)

5. Wearable ECG & Health Monitors

  • KardiaMobile 6L (Portable EKG for heart health)
  • Oura Ring (Sleep & recovery tracking)
  • Withings Body+ Scale (Smart scale with body composition)

6. Yoga & Pilates Gear

  • Lululemon / Manduka Yoga Mats (Premium non-slip mats)
  • Yoga Blocks & Straps (Gaiam, Clever Yoga)
  • Pilates Reformers (Balanced Body, AeroPilates)

7. Hydration & Meal Prep

  • Hydro Flask / Stanley Cups (Trendy insulated water bottles)
  • BlenderBottle / Shaker Cups (For protein shakes)
  • Meal Prep Containers (Fitpacker, Glasslock)

🔥 Why These Products Sell the Most

✅ Convenience – Home fitness boomed post-pandemic.
✅ Tech Integration – Wearables sync with apps (Apple Health, Fitbit, MyFitnessPal).
✅ Trending Wellness – Recovery tools (massage guns, red light therapy) are surging.
✅ Subscription Models – Whoop, Peloton, and Tonal offer ongoing memberships.

📦 Where Are They Sold?

  • Amazon (Fast shipping, competitive pricing)
  • Brand Websites (Peloton, Therabody, Garmin – often with exclusive bundles)
  • Best Buy / Dick’s Sporting Goods (Try before you buy)
  • Walmart / Target (Budget-friendly options)

Need a recommendation?

  • Best smartwatch? → Apple Watch (iOS) / Garmin (Android)
  • Best budget fitness tracker? → Fitbit Charge 6
  • Best protein powder? → Orgain Plant-Based or Optimum Nutrition Gold Standard

Would you like a deeper dive into any category (e.g., best massage guns under $100)?